Our Story
We want to turn an overwhelming task for busy women into a joyful shopping experience where style and practicality are together in the mix. Whether you are starting a business, working in the corporate world, raising your kids, or all of them at the same time, we aspire for you to look and feel your best.
All our products are made in our homeland of Colombia and distributed from our warehouse in the amazing town of Celina, Texas (30 min away from Dallas). Every piece is made with easy-care fabrics and that quality touch and feel that every woman can recognize when she puts a luxury item on.
The Backstory
I’m a busy mom. You probably are too. The only way I find time to do the things I want to do for myself is by winning the who-wakes-up-first contest. My kids were beating me at this contest for a long time. However, even now, when I finally win and after all my effort to get ready before everybody else, I find myself stuck at the getting dressed part.
I love to love (yes, I love to love) the image in the mirror. That is not only because I know who I am (and I am who God says I am) but also because my clothes help me feel good. What you see in the mirror can mean the difference between a good day and a bad day. Don't you think?
Closet Needs
After 40 years' experience, this is the list of what I need from the clothes in my closet. (Yes, I'm 40 and I love it). But let's say 34 years' experience to be more precise. As a reference point, my 6 years old daughter has already started to say, "I don't know what to wear today". I need:
- Comfort without sacrificing style.
- Versatility. The same outfit should work for all my daily tasks (home or work related). Let's just have separate clothes for working out, please!
- Clothes that don’t need time-consuming or expensive care.
- A limited number of options when I shop for my clothes online to keep me from getting overwhelmed.
- Features to make my day-to-day life easier and practical.
Am I missing something? What do you need from the clothes in your closet?
An Idea Was Born
Our company is growing and getting better! We started in 2022 with pants. At first, we were struggling to put our ideas together to be honest. After long meetings and months of hard work with my BFF, we started solving the puzzle and discovered the purpose. We also have partnered with beautiful Colombian brands that share our values to expand our product lines and bring to your wardrobe accessories and other pieces we hope you love as much as we do.
This is BELLANOA! We are a small fashion brand working very hard to help you solve those needs we have all had for so long. Join us!
Stylish yet practical! That's our approach! Does it sound just like what you were looking for? Check out our collection of clothes and accessories.
This is Elizabeth Mueller,
Thank you for being part of our story!